The best way to get someone interested in your product is to make sure that it is everywhere. You not only make sure that people become interested, but you also have them buy into it wholeheartedly and spread the word.
This is what has happened with the newest product from Will Packer and Will Packer Productions, Think Like a Man Too. I am not certain if when Steve Harvey created his book Act Like a Lady, Think Like A Man that it would’ve plateaued into such a phenomenon. This time around the cast took over social media, magazines, newspapers, daytime television, nighttime television, commercials, and campaigns. This movie has had the next marketing that I’ve seen in a very long time. While it seems that people want you to think that this is a “Kevin Hart” movie, I think the best thing about the movie is that it’s a comedy. That seems pretty simple, but with a mostly minority cast, it is easy for it to be deemed a “Black Movie.” After seeing the movie at the NYC premiere and then later with a friend, it was clear to see that it was a comedy for everyone. Since it was PG-13, it opened up to a wide demographic, and had jokes that were easily accessible to the soul. So, do I recommend the movie….I absolutely do. I recommend it for the jokes, for the “aww” moments, and because it is absolutely a great brand to support. Now do I think like a man? I doubt it, but I think I am getting closer to understanding them